Gabby JonesWhat Drives Viral Content on Social Media?There are a few elements that make up social media, referred to as ‘requirements’ by Albarran (2013). These include content, conversation…Jan 13, 2021Jan 13, 2021
Gabby JonesDouble Trouble or More? Multiple Identities on Social MediaTurkle (2017) highlights social media as a sort of ‘simulation’ away from our actual existence. In her book, ‘Alone Together: Why We…Jan 12, 2021Jan 12, 2021
Gabby JonesThe Case of Justin Bieber: Can Social Media Really Make Anybody Famous?According to Abidin (2018), an internet celebrity is someone who transcends the realms of social media, into the real world. Her…Jan 12, 2021Jan 12, 2021
Gabby JonesGoing Global: How Social Media Formed an Active AudienceWhen we talk about globalisation (interconnectedness) and popular culture, we can’t leave the impact of social media out of the discussion…Jan 12, 2021Jan 12, 2021
