Gabby JonesWhat Drives Viral Content on Social Media?There are a few elements that make up social media, referred to as ‘requirements’ by Albarran (2013). These include content, conversation…3 min read·Jan 13, 2021----
Gabby JonesDouble Trouble or More? Multiple Identities on Social MediaTurkle (2017) highlights social media as a sort of ‘simulation’ away from our actual existence. In her book, ‘Alone Together: Why We…3 min read·Jan 12, 2021----
Gabby JonesThe Case of Justin Bieber: Can Social Media Really Make Anybody Famous?According to Abidin (2018), an internet celebrity is someone who transcends the realms of social media, into the real world. Her…3 min read·Jan 12, 2021----
Gabby JonesGoing Global: How Social Media Formed an Active AudienceWhen we talk about globalisation (interconnectedness) and popular culture, we can’t leave the impact of social media out of the discussion…3 min read·Jan 12, 2021----